Rethinking The SHEconomy

For the past two years, at 11 am each day, a reminder pops up on my phone that reads, “think about ways to make money off childless women.” We’ve come up with a lot of good ideas so far.

The framework comes from a 2019 Morgan Stanley study, “Rise of the SHEconomy”, which showed convincingly that by 2030, about 45% of women aged 25-44 will be single and c…